While some interests have been spread, we need a dedicated agenda – possibly rooted in developing countries like India to build up a research programme for cognition and decision making under scarcity and poverty
Author: Sumitava Mukherjee
How is influencer marketing impacting us?
Recogn, the research wing under Dentsu, the marketing consulting company, is a collaborative partner who has released the report. Know … More
Public judgments and opinions about the adoption of XR technology in India
Content from Knowledge Partner Dentsu India has released its latest research report titled ‘Adoption of XR technology in India’. The … More
A need to focus specifically on decision making among the elderly
Having a clear idea about how elderly people think can help us channel information and help them take decisions that might be beneficial to them (and sometimes the entire household as many of such people are also decision-makers for the family).
Judgments about the acceptability of water for religious use after potential scientific treatment
In light of the complex cultures and religious practices, our concept of scientific contagion bears special relevance in cautiously expanding potential scientific treatment of water used in religious practices. We need to think not just about using advanced water technology for cleaning water but more about public judgments.
Lay, professional and Artificial Intelligence perspectives all say the same – number of lives in risky medical decisions matters in gain frames but not in loss frames
The number of lives moderated risk-aversion in gain frame (people were risk-neutral for low number of lives and risk-averse for high number of lives). However, in the loss frame, risk-seeking was observed irrespective of how many lives were at stake. This pattern was consistent across laypersons and medical professionals, further extended to preferences for choices that medical professionals and artificial intelligence programmes should make. It shows how valuation of lives can be dependent on decision frames and framing biases that could impact medical decisions, which in turn could impact health and wellbeing of citizens.
Are we loss averse for time? Valuing small gains versus losses of time during commutes
Using the vignette of urban commute apps, we tested a less explored aspect about whether people are loss averse for time – i.e. do losses of time loom larger than corresponding gains ? Challenging the apparent tautology, prospective gains loomed as larger or equal to losses for low magnitudes.
Twitter Mediated Sociopolitical Communication During the COVID-19 Pandemic Crisis in India
We analyzed the usage and content of communication on Twitter by some key national and international political leaders of India during the COVID-19 pandemic, which perhaps is the most astounding crisis to beset the world in the past decade.